6 Steps to Small Business Social Marketing with LinkedIn

linkedin marketingLinkedIn is unquestionably prime real estate in the social networking marketplace. This network is packed with affluent decision makers on the hunt for solutions. This makes it a huge small business marketing opportunity for savvy business owners that know social marketing.

LinkedIn is not only fertile ground for internet marketing, but can also be the platform that manages these campaigns.

Special Video Interview with Lewis Howes**IMPORTANT UPDATE: See our recent interview with LinkedIn Expert Lewis Howes as he shares his take on the future of LinkedIn, as well as what he teaches in his all-new LinkedIn Training Course.

6 Steps to Small Business Social Marketing with LinkedIn

Contact Management
LinkedIn is centered on the theory of social networks. These relationships start with a core database of contacts and can quickly balloon into a powerful LinkedIn marketing strategy. The secret is activating that initial base of relationships.

LinkedIn allows you to quickly import nearly any digital address book and match that with existing LinkedIn members. This immediately starts your engagement campaign. You can use LinkedIn to manage your contacts, routinely communicate, and trigger opportunities.

Social Networking
Few contact databases go far or yield results without social interaction. LinkedIn gives your business the tools to deepen current relationships and learn about new ones.

The LinkedIn console is continually keeping you aware of changes in your connections and alerts you to new links being made. These indicators often signal opportunities to congratulate colleagues, help them find new strategic positions, or learn about new connections they thought were important.

This streaming flow of social information is helping you to actively manage and expand your potential social marketing audience.  Important components in a LinkedIn marketing strategy.

Opportunity Research
Opportunities are really the intended output of LinkedIn. Consequently, it is designed to facilitate opportunity research. LinkedIn gives you easy tools to search and segment not only your network, but also the community at-large.

Peering into specific industries, companies, and niches is as simple as an advanced search.

Social Marketing
Building connections in LinkedIn about constructing a premium audience for your small business marketing. Your profile and activities with LinkedIn are immediately observable by LinkedIn users and attract inquiries and buyers to your business.

Some clever strategies to fully leverage the features of marketing with LinkedIn include:

  • Responding to LinkedIn Questions, as well as posting your own
  • Visiting targeted profiles with privacy settings off, it is like leaving your business card behind
  • Request connections and referrals from your existing network

Lead Management
Every connection in your LinkedIn network is a potential lead. Actively managing them becomes much simpler with a tool like LinkedIn. Connections themselves are opting in, updating their contact information, and guiding you (with their activity) to what really motivates them to action.

Watching your LinkedIn dashboard is like being a fly on the wall as your network of opportunities work to find answers and solutions to their challenges. Maybe it should be called the opportunity dashboard. This concept allows for you to wait for the perfect opportunity to dive in for a deal, this is your LinkedIn marketing strategy in action.

Lead Nurturing
Not every connection or contact is ready to buy. That is why LinkedIn is so important to your social marketing strategy.

While traditional internet marketing cost you a lot of money to frequently blast your contacts with offers and incentives. LinkedIn simply lets you keep everyone in a steady lead nurturing campaign, trickling your social marketing presence, and then alerts you to researching or buying behaviors.

Talk time! Whether You have a LinkedIn Marketing or Social Marketing Strategy or not, are you using LinkedIn?  Using in any of the ways presented here?  Does LinkedIn have a place in your marketing? Comment in the boxes below.

Author: Travis Campbell

Husband. Dad. Marketing automator. Author. Educating and coaching others in their online business endeavors. Here's his Google profile.

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