Last week there was a video from a scientific channel on YouTube that has created quite a buzz. It exposes a little known issue by most Facebook advertisers (until now) who aspire to get genuine followers on the behemoth social network, but in all their striving end up getting likes from pods of “Click farms” in developing countries.
This is a scientific channel, breaking down the realities for business owners and marketers attempting to leverage those eyeballs on Facebook to build their brand and get more customers, when it appears that Facebook has pulled the wool over many of their eyes.
As someone who has a brand page on Facebook that I have been locked out of, and another public figure page that was built using Facebook’s ad network, this is of particular interest. More than that what are clients and readers doing with Facebook besides building Facebook’s balance sheet.
Here’s the well researched video by the folks over at Veritasium. Even if you’ve watched it once, watch again, there’s a lot in there. Chime in below with your thoughts and reactions.
*Video Powered by EV Player reviewed here.