OMAHA is Calling – Frontier Airlines is Answering

Peyton Manning MarketingIn the “examples file” this one just hit my inbox. It’s one thing to hear clever ideas, it’s another when they are executed. Kudos to Frontier Airlines.

Trend Marketing: Email marketing represents an ideal platform to leverage what I call “Trend Marketing”. This is where you take a current event and ride its wave to get your marketing message out. Ideally you tie the story to your story in a tasteful way to compel action. Continue reading “OMAHA is Calling – Frontier Airlines is Answering”

Turning 3 – Changes for Subscribers

Where does the time go?

Before the iPad…

…and the Android (was big).

Before Google+.

Before Obama was president.

Even before Justin Bieber.

Makes 3 years seem more like 10 or 15!

Today I’d like to reflect a little bit, express some gratitude, and share an important change for subscribers. Continue reading “Turning 3 – Changes for Subscribers”

3 Reasons You Were Unsubscribed

Managing an email subscriber list can be tricky. If you don’t segment your list, it’s not nearly as effective. Same thing if you don’t prune it periodically. If you landed on this post from an email from me, you’ll notice I’m cleaning things up a bit. I’ll tell you more in a moment. If you found this via Twitter, Facebook, or Google+, or doing a good old fashioned search, well hopefully you’ll get value from this, and get some ideas for your own email marketing. Now on to those reasons I was talking about.

Continue reading “3 Reasons You Were Unsubscribed”

What the New Infusionsoft Features Mean for Marketers

Anyone who tries to start a business, or remain competitive knows that technology is a key leverage point.  This has never been more of a reality than for those using the Internet to grow their business.  This month Infusionsoft published an update to their marketing automation system for customers.  If you have not heard of Infusionsoft, they have developed technology that helps small businesses implement and automate aspects of marketing that would otherwise require multiple staff members to accomplish.  If you want to see an example of it’s use, have a look at the 21 Ways I Use Infusionsoft .  Today’s post will discuss the recent update and what they mean for marketers. Continue reading “What the New Infusionsoft Features Mean for Marketers”

3 Services I Would Buy If I Had to Start Over Marketing Online

Last week’s post talked about services you can use to market online that don’t cost anything. If you missed the post it is here.  We live in an age of great opportunity online.  However, a business (hopefully) reaches a point where they need to invest in paid for tools.  Actually, any serious business needs to invest in tools, the reason for that is that it holds them accountable.  Free is great, but if one of the content sharing blog sites goes down, as a consumer other than leveraging social networks to commiserate with other free users, you don’t have many options.  Paid services are on the hook.  If customers aren’t happy the can pick up the phone and talk with someone who can help. Continue reading “3 Services I Would Buy If I Had to Start Over Marketing Online”

21 Ways I Use Infusionsoft for Follow Up Marketing

Pen and AgendaWith economic challenges as they are, many online and small business marketers are  taking necessary steps to increase profits, and reduce costs.  The fastest and easiest way to get more done is to automate follow up (not only email marketing which is used by a lot of small business marketing pros).  This should be a part of any small businesses web marketing strategy.  One of the best tools out there, Infusionsoft just became more appealing to cost conscious business owners.  In this post, you’ll learn 21 ways that I use Infusionsoft, as well as their new pricing model announced this week. Continue reading “21 Ways I Use Infusionsoft for Follow Up Marketing”

5 Reasons to Outsource Your Email or Autoresponder Service

Making email marketing pay is 100% about execution. That means getting your email delivered, opened, read, and the consumer moved to action. Drop the ball on any step in the direct email marketing process and chances are you dropped you conversion to 0% on that email. Continue reading “5 Reasons to Outsource Your Email or Autoresponder Service”

7 Strategies to Engage Subscribers with Your Email Marketing

You have worked hard to build or find a great direct email marketing list. You are sure it is targeted, filled with opportunity, and you definitely know you have what they need. You have loaded up and engaged the top autoresponder service ready to automate your email marketing campaign. But, will they engage? Can you activate this list into buyers? I am about to reveal a proven 7 point strategy to maximize even the toughest email list.

Small business marketing needs to yield a lot with a little. So, getting the most out of every email, maximizing email conversion has to be the prime objective. These 7 email marketing tips with get you there.

1. From Someone Important or at Least Friendly
If you aren’t a household name or you can’t get that star endorsement at least make your direct email marketing seem friendly and personable. Continue reading “7 Strategies to Engage Subscribers with Your Email Marketing”

Syndication Meets Your Email List With This Service Provider

Most super bloggers will tell you that 60% of their readers still consume their content via email. If you do not syndicate your blog via email to your social network, you are reducing your potential for success. AWeber, one of the top email marketing platforms, has come to your social marketing rescue with blog broadcast feature.

Blogs have become one of the most powerful content management systems and Web architectures on the Internet. It is the centerpiece of any social marketing strategy. However, nothing tops the impact of email to move consumers to action.

This is certainly why AWeber cleverly put these two powerhouses together into an even more powerful social syndication platform.

Why Email Blog Posts
The average American is in their email inbox multiple times per day–corresponding with friends, interacting with business colleagues, and getting the latest news and information targeted at their interests.

Smart marketers have realized that asking customers to use even one more technology to either browse to your website or open an RSS feed reader is unreasonable. Simply placing another barrier between you and your customer is not wise. If your reader finds it more convenient to read you blog in their email–give it to them.

The other subtle secret in emailing your blog posts to readers is that it is a click away from being forwarded to all their friends, family, and business associates. One more round of syndication–a trusted referral of your message, and very powerful.

Why AWeber?
When you are looking for a strategy to get those blog posts into your subscribers’ email box, you should be going to the best. Handing your RSS feed to an RSS syndication service is not as wise as you might think. They optimize RSS, not email. Trust your blog posts syndication to email experts.

AWeber has more than 10 year of experience navigating the challenges of email delivery and building a reputation for integrity in an often spam-riddled space. AWeber upholds the highest standards in email and CAN-SPAM compliance, keeping you out of trouble.

In addition to excelling at the fundamental mechanics of email distribution AWeber can help you transform this existing content into a professional email newsletter–a newsletter that could very simply be used and applied to a variety of opt-in email subscription lists.

Most importantly, all of this comes to your social marketing strategy in a completely automated way. Wah-la, effortless reuse of content–scaling your social marketing efforts.

AWeber also brings powerful optimization and analytics to your blog syndication. Allowing you to maximize delivery and track every interaction from opens to clicks.

How to Creative Syndicate RSS
Whether you have a blog or just an RSS feed that you want to send to your email list AWeber can broadcast. After creating your list, follow these simple steps:

1.    Goto Messages-Blog Broadcast-Create Blog Broadcast
2.    Enter your blog or other content RSS feed URL
3.    Select a template (be sure to hit “Load Template”)
4.    Customize your subject and message as desired
5.    Schedule your broadcast

That’s it. AWeber makes it that easy. You can even schedule using the number of posts, times, dates, or even recurring days of the week or month.

You don’t even need to stop with just your own blog. If you have an existing email list you might mix it up a bit by adding interesting content from other RSS feeds or add multimedia with a special podcast or video RSS broadcast.

Email syndication of your blog or other RSS content is convenient for your consumers, enriches your content options, and brings you access to the core of their online attention–their email inbox.  Learn more about the Aweber trial here.