What I Learned About Marketing at InfusionCon

infusioncon-2013It’s important for modern day marketers to be engaged online. Whether it’s Facebook, Twitter, Google+, Instagram, or one of my favorites for business, LinkedIn (boring I know, but valuable), social networks are incredibly valuable. However attending marketing conferences a few times a year often exceeds any value gained from social networks, hands down.

There are just things you cannot learn online, and meeting face to face with like minded marketers can save you time and a lot of headaches. Today, I’d like to share with you valuable things learned at InfusionCon, which has quickly become a premier conference for small businesses, hosted by my current employer, Infusionsoft.

InfusionCon was held this year in Scottsdale Arizona, Westin Kierland Hotel and Spa. There were 2100 attendees from all over the world. Many of them Infusionsoft users, but not all. Here are a few nuggets from the event.

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Infusioncon 2012 Wrap Up – Chris Brogan, Ali Brown, Gary V, and Moore

Jermaine Griggs and Iron Tribe Fitness
2011 Ultimate Marketer winner Jermaine Griggs and 2012 winner Iron Tribe Fitness

Marketing conferences.

When attending good ones, the challenge has always been, how to deal with the tidal wave of great information? How to apply what you are hearing in your business.

My conclusion? Prioritize what makes sense, put a timeline to it, appreciate the rest of what you learned, but understand your limitations (yes, even you have limits).  Then implement.

Having attended one of the premier conferences for small businesses, Infusioncon 2012, this post contains a summary of tweets from the event. If you are curious what Infusionsoft announced. Find it here.

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