Social Media Marketing World – Top Takeaways

smmw-travis-campbell-speakerLast week at Social Media Marketing World in San Diego, I had the privilege of serving as track moderator (aka MC). This involved speaker introduction, time management, and facilitating Q&A (lessons here).

While the priority was keeping an already very well organized track ‘on track’, I was unable to resist scribbling down notes during the sessions. These were world-class presentations and content. So the notes I share here are certainly incomplete. If you were at the event, feel free to comment with your top takeaways.

Before I continue, this brings up a very real issue for attendees of well run events like Social Media Marketing World. [highlight]”Which sessions do I attend, there are so many good ones to choose from?!”[/highlight] This is where investing in event session recordings can be very worthwhile (resource at end of post). Also, pay attention to the places where you can share tweetable quotes [Tweet it!] from presenters.

I came away with a better picture of how to leverage content marketing in the coming year, I hope you do too.

Continue reading “Social Media Marketing World – Top Takeaways”

Top 10 Reasons Attending Events and Conferences is Good for Business

It can be a tough call deciding on going to an offline marketing seminar or conference.  There is an investment of time as well as a financial commitment to consider.  If you do go to an event of like-minded individuals it can have a positive impact on your business if you are looking for it.  Truth is, other than sitting in sessions, some people aren’t sure what they can be doing to grow their business while at an event.  This post covers the top 10 reasons to invest in an offline event. Having these in mind before the event will make it worthwhile, especially after the event.
Continue reading “Top 10 Reasons Attending Events and Conferences is Good for Business”