What I Learned About Marketing at InfusionCon

infusioncon-2013It’s important for modern day marketers to be engaged online. Whether it’s Facebook, Twitter, Google+, Instagram, or one of my favorites for business, LinkedIn (boring I know, but valuable), social networks are incredibly valuable. However attending marketing conferences a few times a year often exceeds any value gained from social networks, hands down.

There are just things you cannot learn online, and meeting face to face with like minded marketers can save you time and a lot of headaches. Today, I’d like to share with you valuable things learned at InfusionCon, which has quickly become a premier conference for small businesses, hosted by my current employer, Infusionsoft.

InfusionCon was held this year in Scottsdale Arizona, Westin Kierland Hotel and Spa. There were 2100 attendees from all over the world. Many of them Infusionsoft users, but not all. Here are a few nuggets from the event.

Continue reading “What I Learned About Marketing at InfusionCon”

Netflix Cancels Qwikster DVD Service, Reactions, Lessons

Mistakes are inevitable. 

In marketing, and in life.

Not long ago Netflix made some changes to their pricing structure, followed by spinning off a new DVD only service in an effort to focus on their growth segment, movie streaming. 

We shared some lessons and observations on the announcement and its reaction.

It seems they are acknowledging the error of their ways and attempting to correct course. Today they announced that their forthcoming DVD service Qwikster is not to be. Apparently they are getting some flak for it. Here’s why I’m encouraged by this news, and some marketing takeaways. Continue reading “Netflix Cancels Qwikster DVD Service, Reactions, Lessons”

12 Lessons In 12 Months – Business Lessons and More

blueprint-for-businessHaving the freedom to run an online business is like no other opportunity, and it is fairly new one at that.  My parents never had this option, and even 10 years ago this wasn’t possible.  Now if you have a good idea, you can put it online, see how the market responds.  By measuring results you can then make improvements – fast.  For me, I’ve had websites for years, and decided to get serious about 4 years ago.  I’ve learned a lot as my business grew, and applied the experience and lessons to MarketingProfessor.com (which is 1 year old this month).  However, the learning doesn’t end with a new venture, rather, it begins (again). Continue reading “12 Lessons In 12 Months – Business Lessons and More”

12 Lessons in 12 Months – MarketingProfessor.com Turns 1

12-lessons-improvement-ssanyalAmazing that a full 12 months has passed since the first post went live here on the site. As the saying goes ‘Time flies when you are having fun’. This site, however, isn’t as much about design, commenting systems, or even the content, it is about you the audience, the consumers.  Therefore I thought I’d pass along some lessons learned while engaging readers over the passed 12 months.  This post is broken into 4 parts, across three categories, Business Lessons, Technology Lessons, and Social Media Lessons.  Oh, and it looks like there will be more than 12 lessons, we’ll call those ‘Bonus Lessons’, after all what is an online marketer without a few bonuses? ;-) Here are the first four. Continue reading “12 Lessons in 12 Months – MarketingProfessor.com Turns 1”