Social Media Marketing World – Top Takeaways

smmw-travis-campbell-speakerLast week at Social Media Marketing World in San Diego, I had the privilege of serving as track moderator (aka MC). This involved speaker introduction, time management, and facilitating Q&A (lessons here).

While the priority was keeping an already very well organized track ‘on track’, I was unable to resist scribbling down notes during the sessions. These were world-class presentations and content. So the notes I share here are certainly incomplete. If you were at the event, feel free to comment with your top takeaways.

Before I continue, this brings up a very real issue for attendees of well run events like Social Media Marketing World. [highlight]”Which sessions do I attend, there are so many good ones to choose from?!”[/highlight] This is where investing in event session recordings can be very worthwhile (resource at end of post). Also, pay attention to the places where you can share tweetable quotes [Tweet it!] from presenters.

I came away with a better picture of how to leverage content marketing in the coming year, I hope you do too.

Continue reading “Social Media Marketing World – Top Takeaways”

Marketing with Pinterest – 7 Unique Business Models

Pinterest seems to be the new cute girl at the dance that no one knows about – but everyone wants to get to know.

So how has this photo sharing site that is incorporating affiliate linking as its revenue model, capturing such interest and traffic share?

With a 400% increase in visitor count from September through December of 2011 – this little upstart site has marketers salivating at how to make new and interesting iterations turn into a Pinterest money tree.

Continue reading “Marketing with Pinterest – 7 Unique Business Models”