Social Media Marketing World – Top Takeaways

smmw-travis-campbell-speakerLast week at Social Media Marketing World in San Diego, I had the privilege of serving as track moderator (aka MC). This involved speaker introduction, time management, and facilitating Q&A (lessons here).

While the priority was keeping an already very well organized track ‘on track’, I was unable to resist scribbling down notes during the sessions. These were world-class presentations and content. So the notes I share here are certainly incomplete. If you were at the event, feel free to comment with your top takeaways.

Before I continue, this brings up a very real issue for attendees of well run events like Social Media Marketing World. [highlight]”Which sessions do I attend, there are so many good ones to choose from?!”[/highlight] This is where investing in event session recordings can be very worthwhile (resource at end of post). Also, pay attention to the places where you can share tweetable quotes [Tweet it!] from presenters.

I came away with a better picture of how to leverage content marketing in the coming year, I hope you do too.

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Social Media Marketing World – 7 Ideas to Make the Most of It

social-media-marketing-world-2014Events are something that can serve your business and personal marketing well. In my experience the best way to make the most of an event is to prepare for it. You are investing money and (more importantly) time in your business by attending an event, preparation is key to making the most of it.

Next week’s Social Media Marketing World will be one of the premier events of the year. In this post I’ll share seven ideas to prepare for to make the most of this or any event. I will also share a link to my agenda and how we can connect in person at the event. 

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