In the “examples file” this one just hit my inbox. It’s one thing to hear clever ideas, it’s another when they are executed. Kudos to Frontier Airlines.
Trend Marketing: Email marketing represents an ideal platform to leverage what I call “Trend Marketing”. This is where you take a current event and ride its wave to get your marketing message out. Ideally you tie the story to your story in a tasteful way to compel action. Continue reading “OMAHA is Calling – Frontier Airlines is Answering”